GameStop
UPSIDE DOWN EMAIL
Subject Line: We've got everything you need (except Barb) for Stranger Things Season 3!
GameStop isn't just video games, it's also Valhalla for pop-culture. We decided an email to elevate fan attachment for Stranger Things collectibles and merch was more than warranted. I turned it up to "Eleven" on the 80s vibe and show lingo to create an email that received high accolades from fans of the show. Best of all, we proved going forward that successful creative at GameStop can still bring the fun, even if it’s not a game.
