Eukanuba Web and Print

In 2008 Eukanuba set out to launch a global website featuring full video on the homepage and key landing pages. The trick was to make these pages fully searchable and SEO-friendly. As the lead writer on an amazing team of creatives and technical gurus, the launch had the clients' tails wagging. To add a wrinkle to the project, we also simultaneously launched their new line of breed specific dog foods, tailored to the needs of specific dogs. That too was a barking success!